Please adhere to all steps below to ensure a timely review and approval of materials:

All materials must be in a proofread editable Word document. Each material must have its own SMID. The SMID must be included on each document in the top right corner. When naming your file, the SMID must be included in your file name. (For SMID creation, see instructions below)

Images/mock-ups should be provided for reference, and all verbiage must be typed into Word.

Video or TV ads:

Must be submitted as a Word document that contains all on-screen and spoken content. A link or video file can be included as supporting documentation.

SMID Creation Instructions:

Organizations must use a standardized method of identification for oversight and tracking of materials received by beneficiaries, both marketing and communications.

A SMID for multi-plan marketing must consist of the following in all CAPS:

MULTIPLANAgency abbreviationContract YearAbbreviated material description (Radio, TV, Web, etc.)IFG“C” for communication materials or an uppercase “M” for marketing materials

Example: MULTIPLAN_SSA_2025_WEB_IFG_M